Background

The year 2020 has seen restaurants, gathering spaces, sporting events, and more close down indefinitely due to the ongoing COVID-19 pandemic. This has caused people to flock to grocery stores in efforts to secure ingredients to keep their families fed. Many people would like to cook, but don’t know how. Some have ingredients, but have no idea how to make them into a satisfying meal. Still others may be uncomfortable going out to get groceries amidst the pandemic and more comfortable ordering their meals over the internet. Our product “Chef It!” seeks to resolve these problems and more by providing a platform for experts and newbies alike to share recipes complete with ingredient lists, helpful instructions, ratings, and reviews. Chef It! also allows users to stream video tutorials to assist beginner cooks.

For this product, the customer will be our users. Our platform will not target any one group of people, but instead appeal to all ages, cultural backgrounds, and geographies. The benefit we see to choosing this method is that we will invite the widest array of cuisine if we can attract the most diverse user-base. The key to making this diversity target feasible is to make the application simple to navigate and provide a user experience that maintains a high customer retention rate.

Use Cases

Alex is a 20 year old student who lives on a college campus. Alex has up to this point, been going to the school cafeteria and restaurants to eat. Unfortunately, due to COVID19, Alex would like to prepare his own food to reduce the risk of contracting the pandemic. Alex would like to learn beginner friendly recipes and keep a list of favorite recipes he liked. Finally, Alex would like to rate the recipe that he cooked.

Laura is a 38 year old mother with two children. She would often prepare meals for her children by looking up recipes and buying ingredients at the grocery store. Due to the pandemic, Laura would like to reduce the amount of time at the grocery store, use a recipe app to look for meals that can feed a family, use a recipe app to order ingredients she is missing from a recipe, and read user feedback on the recipes.